Design + Development
Pennzoil Mobile Led Gen
I designed and built a mobile-first Pennzoil site that applied corporate design-system patterns to improve product discovery and drive mobile conversion + sales.
Nice to meet you
I'm Mike. A designer, developer and technology leader.
For over 20 years I have helped organizations build beautiful digital experiences that fuel growth and delight customers.
Who I’ve Worked With
I have experience across many industries and have worked with some of the world's most iconic brands, luxury hospitality groups and Silicon Valley tech giants.
About Me
Entrepreneur. Builder. Adventurer.
I'm an explorer and entrepreneur at heart with a passion for media and technology. I love collaborating with amazing people virtually and in the great outdoors.
I started my career embedded with highly technical teams, bringing an artistic eye to software before "user experience" was even a thing. I pivoted complex interfaces into something people could use and enjoy. The more I designed, the more I wanted to build—so I dove into full stack development to make ideas real and fill the gap.
Since then I’ve lived at the intersection of design, engineering, and product, shipping consumer and B2B experiences that have to be beautiful and reliable. Most recently I’ve been working a lot with AI, including voice-enabled STT/TTS and GenAI enabled products. I'm excited to help teams integrate the power of LLMs + AI into next gen features and have experience designing workflows that enable personalization with safety guardrails that meet cost expectations and ROI.
If you need someone who can own product E2E, speak engineering fluently and lead a team in a rapidly accelerating tech landscape, let's talk.
Select Projects
Work That Moves Brands Forward
UX/UI + Mapbox
Tetherow Sales Map
Built a Mapbox-based interactive sales portal (mobile + web) combining satellite imagery, custom lot-line boundary layers and interactive animation so buyers could explore, compare, and understand properties with confidence.
Design + Dev + Mobile
Outside Speech
Defined the foundational interaction models for Outside Speech’s mobile-first coaching experience: a flexible vertical + horizontal multi-layer interactive video player with synchronized overlays that supported seamless playback and navigation across iOS and web.
Design + Dev + Mobile
Outside Speech
Defined the foundational interaction models for Outside Speech’s mobile-first coaching experience: a flexible vertical + horizontal multi-layer interactive video player with synchronized overlays that supported seamless playback and navigation across iOS and web.
Interactive Micosite
KSL Resorts Interactive Sales Microsite
I designed an immersive, motion driven property explorer for a national resort collection. I created a repeatable visual system that balanced distinctive property storytelling with strict organization design standards to help group sales showcase the brand.
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Never forget to enjoy the adventure of life along the way.
Mike Hatfield
Professional Background
Helping teams deliver digital experiences that grow audiences
For over 20 years I have partnered with startups and enterprise organizations to create thoughtful products that satisfy both users and business goals.
20+
Years
Focus
Unique digital experiences, creative technology, and strong cross-border collaboration.
Interested in connecting? Get in touch.
Connect With Me